The former head of entertainment at Microsoft, Don Mattrick, begins Monday his duties as CEO of Zynga. And no wonder, since it takes more than three years longing to be with all or part of the company,according to sources have said the issue related to Bloomberg.
In 2010, Mattrick negotiated with Zynga founder, Mark Pincus, the developer buying the popular games such as FarmVille, in which the player has to operate a farm and as a social game, interact with friends to receive gifts or benefits.
The idea was to strengthen the Microsoft Xbox formation of social games that were later adding millions of users every week on Facebook. Finally, the negotiations did not reach port. Now, Mattrick, 49, Zynga takes over in order to resurrect the company , which has lost many posts in the scale of game makers for Facebook and King.com.
Zynga could become the biggest challenge of career Mattrick .According to Bloomberg, the income of the company in San Francisco, which come mainly from the money raised in their virtual games, fell 18 percent in the first quarter, and analysts expect to continue to fall for at least four more quarters.
During the past year, Zynga closed several offices and stopped offering as many games. Since then he has tried to focus on mobile devices. Mattrick could use his "playbook" for EA to try to revive Zynga.Pincus Mattrick and contact wear since 2010, negotiating the purchase, sale or transfer of Zynga.
In 2010, Mattrick negotiated with Zynga founder, Mark Pincus, the developer buying the popular games such as FarmVille, in which the player has to operate a farm and as a social game, interact with friends to receive gifts or benefits.
The idea was to strengthen the Microsoft Xbox formation of social games that were later adding millions of users every week on Facebook. Finally, the negotiations did not reach port. Now, Mattrick, 49, Zynga takes over in order to resurrect the company , which has lost many posts in the scale of game makers for Facebook and King.com.
Zynga could become the biggest challenge of career Mattrick .According to Bloomberg, the income of the company in San Francisco, which come mainly from the money raised in their virtual games, fell 18 percent in the first quarter, and analysts expect to continue to fall for at least four more quarters.
During the past year, Zynga closed several offices and stopped offering as many games. Since then he has tried to focus on mobile devices. Mattrick could use his "playbook" for EA to try to revive Zynga.Pincus Mattrick and contact wear since 2010, negotiating the purchase, sale or transfer of Zynga.
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