More than half of the World population (58 percent) read digitally
using e-readers. Whether books, magazines, newspapers or websites. The 'e-readers' are devices that, in
percentage, have grown in recent years. Its
use was multiplied by 2.5 between 2011 and 2012, and by 5 when compared with
2010. The number of readers who
use digital mode is 6.6 percent.
The report on reading habits and
book purchases in World, developed by Connect and the Federation of Publishers
Guilds through 6700 telephone surveys, shows that electronic reading devices
are on the rise.
Success, however, is not all
alike. While tablets, especially
the Apple iPad-continue to rise, the electronic-ink devices except the Amazon Kindle
have stabilized or even lost market share.
Although tablets have many more
uses than the reading devices are considered centered content consumption including
books, newspapers, magazines and blogs. Over
a third of respondents reported having an 'e-reader' instead of having an
iPad. The Kindle was about 15
percent.
Although the number of readers who
use an electronic device to read in 2012 amounted to 6.6 percent, 7.8 percent
reported owning one. The
difference is explained by the multiple capabilities of tablets, which can be
used to play games, send emails or watch videos and movies.
The population group most uses 'e-readers' as a reading device among
the youth between 25 and 34 years. Most
media are consumed in these books, web-pages followed by blogs, forums, etc,
and digital media.
Regarding the specific consumption
of ebooks, most users 'e-readers' get them for free. Either because the download directly
or because they are a family member or friend passes. Even so, the percentage of people who
consume eBooks without paying has been reduced from 73 to 64 percent in the
last twelve months.
According to the report, only one
third of e-reader users buy digital books over the Internet. Even among these, the percentage of
products they purchase is less than half of those consuming. Readers using
'e-readers' read on average 16 books per year. Half of these books are read
through electronically.
The main digital readout remains
the personal computer. 55 percent
of the World population uses it to consume books, newspapers and online sites. The second is the Smartphone, which
almost 13 percent is also used for this purpose.
Most were spent on digital media
websites (forums, blogs, etc) with 46 percent, followed by digital newspapers
with 38 percent and books, which reached 11 percent.
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